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Platinum is one of the rarest precious metals, approximately 30 times rarer than gold in the Earth's crust. This scarcity, combined with industrial demand (particularly in automotive catalytic converters), drives its market value.
Platinum jewelry is typically 950 purity (95% platinum) or 900 purity (90% platinum). Unlike gold, platinum's natural white color doesn't require plating, and its density makes items feel substantially heavier than gold equivalents.
The platinum market is smaller and more volatile than gold, with prices influenced heavily by industrial demand, mining output from South Africa and Russia, and economic conditions affecting automotive manufacturing.
Historically platinum was often more expensive than gold, but this has varied. Currently, gold is typically more valuable. Platinum's price is heavily influenced by industrial demand, particularly from the automotive industry.
Look for stamps like 'PLAT', 'PT', '950', or '900'. Platinum is denser than gold, so items feel heavier for their size. It's also naturally white (unlike white gold which is rhodium-plated) and doesn't tarnish.
Platinum has a smaller market with concentrated supply from few countries (mainly South Africa). Industrial demand—particularly from car manufacturers for catalytic converters—creates volatility tied to economic cycles.
950 platinum is 95% pure platinum, the most common standard for fine jewelry. 900 platinum (90% pure) is slightly harder and was more common in vintage pieces. Both are considered high-quality platinum.
Need to compare platinum with other precious metals? Use our full calculator to evaluate gold, silver, and palladium alongside platinum.
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